re-search |
[ree-surch] |
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| Brand development and a successful marketing program can come about by chance. More often than not, it is accomplished through a process of client engagement, strategic research and guided inspiration. Only then is the mechanical process worth the time and effort. |
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| That’s why when a client’s budget allows, we recommend appropriate research in advance of developing any creative effort. Depending upon the scope of the project, we’ll work with our web-based or off-line research partners to establish the proper research protocol and standards to gather market intelligence to meet your strategic objectives. We start every research project by first understanding the business decisions that must be made and determining how research can best answer your questions. |
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| Our research partners’ list of clients include: Harvard University, MasterCard and the US Army. We offer the following research based services: |
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Ad Testing and Awareness |
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Branding & Concept Testing |
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Strategic Name and Logo Design |
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Packaging |
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Positioning & Messaging |
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Pricing |
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Product Usability |
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Tracking |
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Web Site Design and Usability |
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