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| How do you attract business travelers with discretionary income to stay for the weekend at a less than convenient hotel that’s primarily suited for a short weekday stay on an expense account? By setting the right mood and selling what every man wants…not front row seats to a favorite sporting event…but rather a closed door spectacular. |
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| We came up with the idea of “Getting lost to find oneself again”, packaging a romantic stay, and developing tasteful yet suggestive marketing materials, elevator posters, and in-room invitations. The lowdown, everyone enjoyed themselves and the climax was incremental revenue from room service. |
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| Research, Brand Development, Traditional Media, Out-of-Home, Promotions, On and Off-Line Marketing, Out-of-Home, Promotions |
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