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| On a trip into Manhattan, the president of our company befriended the owner of a limousine service who voiced his concern, and displeasure about being one of many “me too” companies targeting the prom crowd and price-conscious wedding couples. The company had no brand and the hokey four color business card and website didn’t help things. |
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| Using the existing name, we created a new brand with a look and feel that quietly emphasized “first class” and developed a website that, unlike any other limousine company, reinforced the new brand and made it clear that only businesses and high net worth individuals need call. The result, “A Plus.” ─ Too much business and the need to hire more drivers ─ and of course, free limo service for our president. |
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| Brand Development, Direct Mail, Web Design, Out-of-Home. |
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