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Honda sells itself. Unfortunately, dealerships don’t. So, working with Rensselaer Honda, we helped them go from a “me too” in the area to “The One.” After re-branding them as “Simply Better” and developing a non-price sensitive marketing approach, we cut all wasted advertising and focused those dollars where they would generate increased traffic. We increased new, used and service sales by not steering this client wrong. |
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Research, New Identity, Brand Development, Print, Direct Mail, Broadcast, Traditional Media, Sales & Collateral Development,Off-Line Marketing, Promotions |
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